เบอร์ลี่ ยุคเกอร์
Digital Marketing Specialist
ประเภทงาน : เจ้าหน้าที่การตลาด/เจ้าหน้าที่ส่งเสริมการตลาดประกาศวันที่ : 11 มีนาคม 2564
The Digital Marketing Specialist’s role is to design, create, and deliver digital marketing programs to support expansion and growth of the company products.
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วุฒิการศึกษา
- ปริญญาตรี
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สาขาวิชาชีพ
- ทุกสาขา
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เงินเดือน/ค่าตอบแทน
ตามโครงสร้้าง
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ตำแหน่ง
1 ตำแหน่ง
รายละเอียดของงาน
- Develop and manage daily execution of online lead generation through paid channels with focus on paid search, social and programmatic to drive key performance metrics.
- Responsible for all aspects of keyword management and bidding strategy of the day-to-day search marketing activities.
- Lead the development and implementation of paid social and programmatic strategy with different media partners as well as tracking the performance towards performance marketing goals.
- Analyze the conversion funnel to optimize performance and ensure conversion targets are met.
- Closely monitor day-to-day financial results, report on acquisition marketing budget and making adjustments where necessary.
- Maintain a data-first approach through continual experimentation and optimization of content from marketing team and copy to meet and exceed strong company goals (a/b testing, etc.)
- Analyze and interpret key success metrics to influence strategic optimization recommendations
- Keep abreast of the latest digital marketing trends and tracking technologies.
คุณสมบัติผู้สมัคร
- Bachelor’s degree in Marketing, Computer Science, Engineering, Mathematics, Statistics or related fields
- Fresh graduates are welcome
- Must be data savvy and love crunching numbers
- Experience in SQL is a plus
- Preferably experience in Display, GDN and Youtube paid ads
- A born team player with a passion for digital media
- Strong analytical skills, eager to learn and to share knowledge
- Good English communication skill (both written and verbal)
